Smart Workplace Guide is an independent publication covering digital signage, hybrid work technology, and room booking systems — written for IT managers and facilities professionals who need to make real purchasing decisions, not read vendor brochures.
The site is run by Freerk Duursma, a digital signage industry professional based in the Netherlands. Freerk has spent years working directly in the digital signage sector — evaluating platforms, advising on deployments, and working with the vendors and technology covered on this site. That hands-on industry perspective is the reason this site exists: the independent, practical information that IT teams need when specifying workplace technology is hard to find in a market dominated by vendor marketing.
What we cover
- Digital signage — software platforms (ScreenCloud, Yodeck, TDM Signage, OptiSigns and more), media players, commercial displays, and deployment planning
- Hybrid work technology — meeting room setups, video conferencing hardware, Teams Rooms and Zoom Rooms deployments
- Room and desk booking — scheduling panels, software platforms, and Microsoft 365 integrations
- Buying guides — structured guidance for IT teams evaluating and specifying workplace technology
Editorial standards
Every article on Smart Workplace Guide is written from direct professional experience with the technology covered. When we compare products, the evaluation criteria come from real deployment scenarios — not press releases or feature comparison matrices.
We do not accept payment for editorial coverage. Products are included in comparisons and reviews based on their relevance and market position, and are evaluated on merit. Where we have commercial relationships with vendors, these are disclosed.
We follow Google’s E-E-A-T guidelines: Experience, Expertise, Authoritativeness, and Trustworthiness. That means writing only about technology we have direct experience with, citing sources where claims can be verified, and flagging uncertainty when it exists rather than stating speculation as fact.
How we make money
Smart Workplace Guide earns revenue through display advertising via Google AdSense. We may in future include affiliate links to products covered in guides, which would be clearly disclosed. Advertising revenue does not influence editorial decisions — our recommendations are based on the merits of the products, not their advertising spend.
Why trust us?
The digital signage and workplace technology market is full of content produced by vendors, resellers, and agencies with a financial interest in the outcome of your purchasing decision. Smart Workplace Guide was built to be something different: a reference written by someone who works in the industry, for the people who have to live with the purchasing decisions they make.
If you have a question, a correction, or a product you think we should cover, get in touch via the contact page.